The best lead nurturing campaigns begin with content mapping, a process in which you decide what content is most appropriate for a person to receive at a given time. And to be honest, sometimes it feels like you have to be psychic to…
Can eBusiness stand the heat and share the love? CEOs everywhere are waking up to eCommerce’s role across channels. eCommerce is one of a small number of bright spots in 2011, with year-over-year numbers ranging from +15 to +25%. It…
When thinking about ecommerce strategy, you have to think about 3 things – the past, the present, and the future. What was successful in the past that is still working for you? What are you (and your competitors) doing today? What is…
Why You Need to Build Links to Your Website and What a Good One Looks Like inbound links are the unsung hero of successful inbound marketing. They help increase traffic, improve SEO, and -- if included in an article by a major news…
1.) QR Codes Whether you’re a local pizzeria or a hair salon, produce a series of QR codes visitors to your shop and website can scan with their mobile phones in the lead-up to game day. It’s easy to get a QR code produced; just visit…
Add the +1 Button to Your Website The first major SEO benefit of Google+ is in regard to +1 usage/shares and their influence on search rankings. Just like other types of social media sharing, the number of +1s a particular page…
If you think your products will sell themselves, you're dreaming. What is a Press Release?According to Wikipedia, a press release is a written or recorded communication directed at members of the news media for the purpose of…
6 Lead Nurturing No-No's to Avoid in Your Email Campaigns 1. Don’t Lump All Your Leads Together In One Campaign This is easily the most common mistake marketers new to lead nurturing make: they create one campaign of emails and send…
Jetsetter Jetsetter made an appearance on our list of the best landing pages, but hey, when you're good, you're good. They continue to be an invitation-only travel community offering access to exclusive travel deals. Why it's…
By GABRIEL SHAOOLIAN New York Times Last week, my post asked whether a small retailer can compete online with the big boys. The answer to that question is yes, but only if the small retailer creates an online presence that…
17 Places to Promote Your Marketing Offers1. On Every Website Page: Link to your offers on every page of your website through the use of call-to-action (CTA) buttons and images. Try to align the offer you link to with the goals of…
Retailers Tweak Sites to Spur Sales ( Stu Woo Wall St Journal ) The day before Thanksgiving, online luggage seller eBags Inc. made a seemingly small tweak to its website: It let its customers rate products on a five-star scale. But…
Myth #1: Social media is for conversations, not broadcasting. Dan's research showed no significant correlation between the number of comments a blog post received and the amount of traffic that blog post generated. In other words, the…
1.) Test your subject lines. Click-through rate is often used in email marketing to refer specifically to the click-through rate of an offer in the body of your email. But you first need to get recipients to click into the email. Once…
Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer retention. Consumers connect, rate, discuss, and…
AAddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Its analytics service can show you…
Whether you've been using Twitter for a while or you're just dipping your toe into those whale infested waters, there are several common Twitter mistakes that tons of people are making. These mistakes are easy to fix, but if you keep…
1.) Set up an editorial calendar. Many people suffer not from writer's block, but from topic block. In fact, often writer's block is a symptom of a crappy topic. If you start writing and find yourself struggling, go back to the topic…
1) In 2012, the audience of internet users in the U.S. will expand by 3.1% to 239 million, representing 75.6% of the total population. 2) More than 3/4 of the total population will be online in 2012. Mobile 3) Mobile internet users…
Responding Like a Trained Monkey. Every productivity expert in the world will tell you to check email at periodic intervals — say, every 90 minutes — rather than clicking "refresh" like a Pavlovian mutt. Of course, almost no one…
1. Advertising-as-a-service Traditional advertising must evolve. Recent research from Havas Media revealed that consumers are no longer enamored with the advertising they see, and feel that “just one in five brands has a notable…
5 Essential Tactics to Jumpstart Your Google+ Business Page 1. Start Discussions With Your Followers, Peers, and Influencers After you've registered your page and populated it with your basic details, set up a schedule of discussions…
Consumers spent $18.7 billion online in the first month of the holiday season, Nov. 1 to Dec. 1, a 15% increase over the same time period last year, according to Web-tracking firm ComScore. And online shopping will continue to…
Computop suggests Christmas e-commerce sales are flatlining in the UK Payment service Computop, which handles over 5bn of transactions for clients across telephone, online and mobile, has analysed e-commerce purchasing patterns across…
82% of Businesses Are Unsatisfied With Daily Deal Sites With 44% of online consumers using or searching daily deal sites like Groupon and LivingSocial, it's doubtful that the group buying craze will sizzle away any time soon. But…
You run the marketing team at a medium-sized company, you have a blog with some great content -- and now you’re beginning to think about marketing automation. What is the goal? If your answer sounds like this, you will fail: "To send…
1. Longer Membership > Shorter Membership Engage with the users ; not yourself. And the worth of that engagement has little-to-nothing to do with how long you’ve been present on the site. So let’s switch the variables. Theory: Longer…
Step 1: Create a Personal Account The best way to understand the nuances of a specific social network is to become a user yourself. Sign up for a personal account on all the social networks where you do or would like to have a…
1. Be Personal You want to appear professional. What you have to realize though, is that actual people will be reading your blog. This is not a meeting with another company or some agency. This is a way to branch out to normal people,…
1: Research Guest Blogging Opportunities When you are ready to begin leveraging guest blogging to build links to your website, begin by conducting research to identify the potential blogs you could be writing for. Choose a handful of…
1. Define Your Audience and Segment Companies usually have more than one type of customer. Why do most companies only market to one type of buyer then? In order to set up a lead nurturing email campaign, you first need to know who…
#1: Quality Score Quality Score is Google’s measure of the relevance of your keywords, used to ensure that searchers see relevant ads and have a positive experience. The factors that determine your Quality Score include: The…
1. On Your Blog: Make sure you include CTAs both in the sidebar of your blog as well as on every individual article you publish. And in addition to image/button CTAs like the one below, you can also include text CTAs within the body…
Do Establish a presence on social networks. LinkedIn, Facebook and Twitter are the most popular, and each serves a different purpose. If you want to jump in with both feet, there are plenty of others to explore and engage in. And be…
1. Promote your social presence via email, your website, and your blog. In order to generate leads from social media, you first need followers and fans who actually care about your updates. Don't forget about easy ways to promote your…
1. The Problem Solver - Name the biggest problem your customers have. With that problem in mind, write a detailed blog post that provides practical and non-product focused solutions. Solve your customers' problems with content. 2. The…
