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SEO
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SE Grader |
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SE Grader
The free optimisation tool
SEGrader is a product offered by IEG free of charge to any website that needs to understand how their respective website is performing online.
This latest tool analyses a variety of parameters and delivers a detailed report to the USER.
So how does Google rank your website and how can SE Grader help you to understand the internet and how to achieve Results Online.
What are the parameters which SEGrader judges your website?
Google Ranking
Google ranks all website on a score of N/A to 10 (pages such as Facebook would have a status of 10)
Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyses the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important"
Google Index
Index or indexing refers to the number of pages within your website. The more pages you have the higher your indexing score will be.
Address Information
Much like your physical house address, your website also has an address and this address is taken from where your website is hosted: So if you trying to see goods or services in the US, ensure that your website is Hosted there. This will have negative Google effect if it is not.
Keyword Density.
These are the keywords that were determined from your content. These words should be the best words to describe what your site is about. If there are words that better describe the service or product that you offer, then your keywords could be optimized better. If there are words present that do not relate strongly to the intended purpose of your site, then your site is not being picked up in the correct context by Google.
SE Grader offers all users the opportunity of understanding their website and an understanding of what is needed in order to sell and succeed in today’s highly competitive internet age.
Follow the advice and your website will have a much higher ranking! Start today!
www.segrader.com
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Marketing has been rocked, shaken, stirred |
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Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses.
The authors of The Cluetrain Manifesto had it right when they said, among other things, that…
“There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.”
The cold, hard facts say that customers are simply not where they were as recently as the turn of this century…they’re not waiting for the mail, reading the newspaper, listening to the radio or watching TV. At least not very often.
Instead, like you and me, they’re surfing the web, publishing their own blogs, following others on Twitter, telling stories on Facebook, building reputations on LinkedIn, sharing pictures on Flickr and putting videos on YouTube.
Yes, if you’re a marketer like me, you know that your customers have moved like the cheese (a metaphor for something you desire) in the classic, best-selling book written in 1998 by Spencer Johnson, M.D., Who Moved My Cheese? – and you had better see the inevitable…
…you had better read the proverbial ”Handwriting on the Wall.”
Your customers have moved (in more ways than one) and it’s up to you to find them, listen to them, converse with them and serve them.
Don’t “Hem” or “Haw” or you might get left behind. Move with the cheese. “Sniff” out the changes that are taking place in your field and “Scurry” into a position from which you can take full advantage now before it’s too late.
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Create a Media Plan and an Engagement Plan While working with clients, have you observed this? Clients will call a marketing initiative a branding campaign until |
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While working with clients, have you observed this? Clients will call a marketing initiative a branding campaign until they take a look at their reports. Like any rational person, their eyes head to the far right-hand side of report, looking past impressions, clicks, and cost per click to evaluate how many actions they are getting. And they should. Today, marketers must focus on engagement, high-value brand interactions, and of course, actual leads and sales. Think of it this way: there are banner impressions and then there are lasting impressions. Engagement helps brands make lasting impressions with target audiences.
So in parallel to a great Media Plan, one should have a great Engagement Plan. An accompanying document should map not just where your creative will be placed, but what people will be encouraged to do when they see and click on your ads. Especially today, when properties offer an assortment of rich media units and engagement ads, how people respond can vary as much as what people see.
Let's say you are advertising on LinkedIn. You can enable people participate in a poll and then be redirected to your landing page. Facebook's Engagement Ads let people become a fan of your company right from the ad. And on all media you place, your clicks go to landing pages that should be help trigger chains of events and engagements.
So as a media planner your plan should show the whole picture: the Media Plan and the Engagement Plan. The Media Plan tells clicks where they are going to "be," an Engagement Plan tells the client what you are trying to get people to "do" and what you are going to "measure" from an action standpoint.
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SEO Stats |
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Some interesting figures from " Business and Finance Magazine August 2009 "
Google now has over 1175 Billon users
- Digital Ad revenues in the US passed $23 billon dollars
- Uk Digital revenes has been growing 17% per year
- Ireland digital share is 10% with 22% of annual growth.
Two billon searches per day generated Google over 5.5b in quarter 1
Reasons for Digital Growth in Ireland
" For marketers , targeted spending with far cheaper alternatives to analyogue media- and clear traceability have enabled online advertising to erode spend on other media. The ability to instantly measure and scale ad spending over digital media is the main lure online "
1.3 million users say the internet is the first place they go for information.
Google employs 85,000 engineers to constantly improve this offering.
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