Combined Stats reports are parameters that we pull directly from Google Analytics using a Application Programming Interface . These Parameters can change depending on the website and industry.  Many users of Google Analytics who are not technical get bogged down in data and how to understand.

IEG has developed a simple and easy to use reporting tool. This tool allows both the users and the IEG account manager to analyse your Campaign performance very quickly. The account manager will then make recommendations as to how we can improve the campaign or what areas are working very well.

Some simple statistics that can be pulled from the Combined Statistics report would be Total Traffic, Bounce Rate, Cost Per Acquisition