Cracking the PPC Management Success Code
The PPC Success Code is the right combination of keywords, ad copy, targeting options, landing page creative, offers, tracking technology and reporting methodology.

Components of Successful PPC Campaign
While selecting the right keywords and surgically managing PPC bid levels based on conversion rates is a huge part of a programs performance, those factors are not the only components in a search program that determine success. A paid search program's success can be equally dependent, and in some cases more dependent, on the competitiveness of your keyword ad copy and the landing page destination of your clicks. Changing bids and keywords only helps your paid search campaign so much if your site and destination landing pages are not also being tested, tracked and optimized.

Paid Search/PPC Management Partner

Our paid search management team has the experience, expertise, technology and methodology to help your company discover what combination of keywords, ads, bid levels, targeting selects and landing page creative will produce the highest ROI for your online marketing program.

End-to-End Paid Search Optimisation

Our PPC managers model and optimise every step in the pay per click program by testing, tracking and analyzing all the components that contributes to the program's success. Our focus goes well beyond simple keyword selection, bidding and tracking. We create all the components needed to deploy a profitable paid search program and analyze the whole path to success. From search behaviour and impressions, to landing page optimisations and online conversions, to post conversion actions and ROI – we cover it all.

Lead Generation and Conversion Source - Tracking and Labelling
Our post-conversion lead generation analysis, facilitated by our proprietary patent-pending Lead Generation Source Labelling technology, allows us to optimize paid search lead quality and quantity. Lead Source Labelling technology is critical because at the end of the day the main success metric for our programs is not cost per lead but sales and return on investment.

Put IEG Marketing to Work for Your Company
Want to know more about our methodology and technology? Click Here or call 1890 466 453 to set up a presentation. We'll show real life examples of how our tactics resulted in success for our clients.


Matching Web Development Needs with Online Marketing Objectives

At IEG we believe that an effective web site has two objectives. It must provide users with a complete experience that fulfils their online needs. At the same time, it should efficiently funnel users toward sales, fulfilling your online marketing objectives. We achieve this by creating an optimal balance of offer messaging, valuable content and satisfying user experience.
Modelling User Experiences from Impression to Conversion

The success of the sites we develop starts with a careful planning process that documents the creative direction, information architecture, application specifications and hosting requirements. Often this process includes interviews with stakeholders who rely on the site for customer service, lead generation, sales and information delivery. We review the competitive online marketplace to determine how to make our clients stand out with successful offers, unique incentives and valuable information. Finally, we model the different paths, from site entrance to conversion, and map user experiences back to the home or entry pages, as well as to referring sources that may be driving visits.
Design and Copy that Encourages Desired Behaviour

Our web development team works hand and hand with our creative team of artists and writers to make sure that your final product is an online marketing tool that looks great, is on message, on brand and is geared toward delivering a high ROI.
Accessible, Search Engine Visible, Relevant

We develop web sites using the same compliance standards and best practices utilised by our search engine optimisation department. Our search engine optimisation standards make our sites extremely search engine friendly. We eliminate road blocks that prevent search spiders from accessing content and ensure that content is visible once the spiders find it. Finally we make certain that copy and Meta tags are relevant and using the proper balance of high-value keywords with a focus on current SEO best practices.
Lead Generation Sites, eCommerce Sites, Mini-Sites, Landing Pages, Web Maintenance

Whether creating an e-commerce site, a network of mini-sites and landing pages or deploying a complex data mining or tracking application, our development staff can get the job done. IEG’s back-end developers provide the bridge technology so often needed to connect a campaign's creative, messaging and business objectives to the actual capabilities of the client's web site. Our developers are proficient in most development languages, tools and platforms including Ruby, AJAX, PHP, ASP.net and Cold Fusion.

Want to know more about IEGs SEO friendly web development team? Find out howIEGcan launch a high-powered, search engine friendly site for your company. Click Here or call 1890 466 453 to set up a presentation.